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Media Notes: Rooney Escapes Advertising Standards Authority Ban For Nike Tweet

ManU player Wayne Rooney has escaped censure from the Advertising Standards Authority, after the watchdog ruled an ad promoting Nike Football was "obviously identifiable" as marketing communication. In its ruling, the ASA noted that "the text was immediately followed by the @NikeFootball handle, the Nike hashtag #myground and a link to the image." It ruled the reference to Nike was prominent and "clearly linked" the tweet to the brand (CAMPAIGN LIVE, 9/4). ... RaboDirect PRO12 has concluded a TV rights agreement with Italian terrestrial TV broadcaster Mediaset to show all Italian home RaboDirect PRO12 games for both Italian PRO12 teams, Benetton Treviso and Zebre, on channel Italia 2. The agreement for the '13-14 season will also see many away games of the two Italian clubs screened to a growing Italian rugby TV audience (RaboDirect PRO12).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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