Menu
Marketing and Sponsorship

Marketplace Roundup: NBA Teams Up With Sun Life For Regional Partnership In SE Asia

The NBA "has entered into a multi-year promotional partnership with Sun Life Financial." As a promotional partner of the NBA, Sun Life "will be involved with upcoming NBA events in the Philippines, Malaysia and Indonesia" (MANILA TIMES, 9/4). ... Handball Bundesliga (HBL) club HSV Hamburg has signed a new sponsorship deal with price comparison website guenstiger.de. The company will receive ad space on boards and become a member of the club's sponsorship "Gold-Club" during the '13-14 season (HSV Hamburg). ... The Malaysian Rugby Union has signed a RM1M ($305,000) five-year sponsorship deal with telecom company Clixster Mobile (THE STAR, 9/4). ... Entertainment and gaming company NagaWorld "has joined forces with the Tennis Federation of Cambodia for the second year in succession to exclusively sponsor the Kingdom’s Davis Cup team heading to Dubai for the Asia-Oceania Group III cycle" beginning on Wednesday (PHNOM PENH POST, 9/4). ... Scottish Premiership club Celtic FC announced Phoenix Honda as the club's new official vehicle sponsor for the forthcoming season (Celtic FC). ... Rugby Championship side London Welsh signed a new sponsorship deal with leading Oxford law firm Henmans Freeth LLP. Henmans Freeth branding will appear on the back of the London Welsh playing jersey (London Welsh). ... Prince Global Sports announced that the Prince brand will be launched into the Canadian market through a strategic alliance with the Lalonde Group. Based in Guelph, Ontario and operating as a direct sales and marketing operation under Prince Global Sports Inc., the new Prince Canada business will offer products for both tennis and squash. Throughout '13, Prince Global Sports has undertaken a review of its operations across core racquet sport markets globally and has implemented a series of business model changes to ensure long-term growth. Canada is a core racquet sports market. The Lalonde Group is owned and managed by Rick Lalonde (Prince).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2013/09/05/Marketing-and-Sponsorship/notes.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2013/09/05/Marketing-and-Sponsorship/notes.aspx

CLOSE