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SBD Global/September 5, 2013/Marketing and Sponsorship

Austrian Football Federation Signs Long-Term Sponsorship Deal With T-Mobile

The Austrian Football Federation (ÖFB) has signed a sponsorship deal with mobile phone provider T-Mobile. Starting immediately, T-Mobile will become an official partner of the country's men's national team. The first int'l match with T-Mobile as its official partner will be Friday's World Cup qualification game against Germany in Munich (ÖFB). SPORTNET reported that neither party revealed "the length of the deal." However, T-Mobile Austria Exec Chair Andreas Bierwirth "talked about a long-term partnership." He said, "We conceptually see us as a partner for 10 years" (SPORTNET, 9/3).
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