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Marketing and Sponsorship

Adelaide United Goes Green In Deals With Veolia, Clean Energy Enterprises

Australian A-League club Adelaide United "has signed off on a pair of sponsorship deals promoting environmental sustainability," according to SOCCEREX. French multi-national waste and water supply company Veolia "has secured Adelaide’s front-of-shirt branding for the 2013-14 season." Clean Energy Enterprises "released its right to the club’s main shirt sponsorship, allowing Veolia to step in." However, the solar power company "will promote its Solarshop brand on the front of United’s shorts for the next two seasons." In other A-League commercial news, Brisbane Roar "has expanded its partnership" with dairy brand Pauls, which has re-signed as the naming rights sponsor of the Pauls Roar Active Program, the club’s community football program for young Queenslanders. For the first time, Pauls "will also take up sleeve sponsorship on the Roar’s shirts" (SOCCEREX, 9/4).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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