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SBD Global/September 3, 2013/Media

More Than 7 Million Watch UEFA Supercup On ZDF; Sky Scores With Bundesliga Games

German public broadcaster ZDF "has attracted more than 7 million viewers to its broadcast of the UEFA Supercup between Bayern Munich and Chelsea FC," according to Daniel Sallhoff of QUOTENMETER. A total of 7.68 million viewers tuned in to watch the game on Friday at 8:35pm. The number translated into a market share of 30.7%. In the target demographic 14-49, the match, which was won by Bayern Munich after penalty kicks, obtained a 26.2% share (QUOTENMETER, 8/31).

BUNDESLIGA: DWDL's Alexander Krei reported German pay-TV channel Sky "attracted an average of 1.05 million viewers to its broadcast of the Bundesliga game between Borussia Dortmund and Eintracht Frankfurt" on Sunday. The number equaled a 5.4% market share. In the target demographic, the game obtained a 7.1% share. In addition, Sky's broadcast of the game between Hoffenheim and Stuttgart attracted a total of 530,000 viewers and had a 4.4% market share on Sunday. Sky's Bundesliga simulcast on Saturday was watched by a total of 1.12 million viewers and had a 10.6% market share in the target demographic. The day's top game between Schalke and Leverkusen attracted 920,000 viewers (DWDL, 9/2).

TENNIS: DWDL's Krei also reported pan-European broadcaster Eurosport "recorded average ratings for its U.S. Open coverage" on Sunday. Starting at 9pm, the channel attracted an average of 90,000 viewers and had a 0.2% market share in the target demographic. During the afternoon, the tennis tournament was watched by 160,000 viewers and obtained a 0.6% share as well as 0.4% in the target demographic. On Monday at 1am, Eurosport's market shares increased to 0.8% and 0.6%, respectively (DWDL, 9/2).
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