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Marketing and Sponsorship

Marketplace Roundup: Circuit De Catalunya Changes Name To Barcelona-Catalunya Circuit

The Circuit de Catalunya near Barcelona, which "hosts F1 and motorcycling, among other events," will now be called the Barcelona-Catalunya Circuit. The new venue name is "due to the sponsorship agreement with the Barcelona city council" and the "need to combine the tourism of the city with the circuit's activities." The agreement "could strengthen the venue, taking advantage of Barcelona's position and projection in the world" (EFE, 9/2). ... The Broadfield Stadium in Crawley, Engand, "has been renamed The Checkatrade.com Stadium" as part of a five-year sponsorship deal between League One side Crawley Town and the online company (CRAWLEY OBSERVER, 9/2).... Renault and French NBA player Tony Parker Friday announced a global partnership at the Chengdu Int'l Motor Show in China. Parker will promote the new Renault Koleos for two years (Renault). ... Int'l law firm Hogan Lovells "has reached a deal with the British Paralympic Association" to be its official legal services provider until the end of '16. The long-standing relationship between the two organizations "has existed since before the 2008 Beijing Paralympic Games" (BPA). ... Kontinental Hockey League and PepsiCo signed a cooperation agreement for one season. The partnership extends to three brands in the PepsiCo portfolio: Pepsi, Adrenaline Rush and Lay's (KHL). ... UAE Pro League club Al Nasr "has agreed a one-year extension to its partnership with Emirates NBD which will see the banking group continue as its main sponsor" (SOCCEREX, 9/2).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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