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SBD Global/September 3, 2013/Marketing and Sponsorship

English Football League Signs New Partnership With YouTube

The English Football League "has announced a new partnership with YouTube that aims to give fans access to a raft of free online video content," according to SOCCEREX. Terms of the deal were undisclosed, but the agreement "will see the Football League’s online arm, FL Interactive -- which includes clubs from across the Football League, Premier League and non-league game -- launch official YouTube channels for more than 85 clubs, as well as the Football League itself. " Clubs "will also be able to use the video-sharing platform to showcase content available through their official website and also deliver YouTube content on their website" (SOCCEREX, 9/2).

WOMEN'S GOLF: Organizers said that the re-launch of the Ladies European Tour's YouTube channel has led to the channel receiving a 10-fold increase in subscribers to coincide with live streaming of the 2013 Solheim Cup (Ladies European Tour).
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