SBD Global/August 30, 2013/Marketing and Sponsorship
Subway Partners With Asian Tour, Becoming Official Quick Service Restaurant
Published August 30, 2013
Subway has been named the official quick service restaurant of the Asian Tour. The collaboration with the Tour, which is currently celebrating its 10th anniversary, will promote the Subway brand across the Tour's global platforms that include TV exposure reaching 180 nations and 650 million homes, as well as the Tour's official website. The new relationship will also provide Subway with the opportunity to increase its brand visibility under the tagline "Where Winners Eat" through on-site ad and activation at Asian Tour events, including the Venetian Macau Open, Indonesia Open and the Tour's season-ending event in Malaysia (Asian Tour).
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