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SBD Global/August 29, 2013/Marketing and Sponsorship

Telecom Company GLOBUL Ends Sponsorship Deal With Bulgarian Side CSKA Sofia

Telecom company GLOBUL, which is the second-largest in Bulgaria, announced that "it would not continue its cooperation" with CSKA Sofia "when the current sponsorship contract expires at the end of August," according to Alexander Krassimirov of INSIDE WORLD FOOTBALL. GLOBUL "has been the main sponsor of CSKA Sofia for four years." The management of CSKA "is now becoming increasingly confusing as it is not clear who the real owner of the club is, and with the sponsorship ending, how the club will be funded in the near future." Earlier this year, former owners Titan AS gave ownership to a group of businessmen led by Alexander Tomov. GLOBUL is also "a partner of current English Premier League champions Manchester United." The board of CSKA confirmed the news and revealed that "the club is in advanced talks with an English and two Bulgarian companies for possible sponsorship" (INSIDE WORLD FOOTBALL, 8/26).
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