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SBD Global/August 28, 2013/Marketing and Sponsorship

Inter Milan Signs 10-Year Nike Deal Worth $267M Ahead Of Erick Thohir Takeover

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Inter Milan's 10-year deal with Nike is worth $267M.
Inter Milan has "signed a new 10-year agreement with Nike," one that will reportedly see the club net roughly €200M ($267M), according to FOOTBALL ITALIA. A club statement said, "A key driving force will be the realisation of a joint project to open specialised stores, and the rolling out of a new strategy for the development and marketing of Inter-brand merchandise." The Gazzetta dello Sport claims that "talks regarding a renewal started five months ago" and were conducted by Dir General Marco Fassone, with the input of President Massimo Moratti and his son Angelo Mario. Inter Milan's previous deal with Nike "still had three years left to run on it." The Beneamata will net around €20M ($26M) a campaign, "but there are bonus clauses which could see that figure rise depending on sporting results" (FOOTBALL ITALIA, 8/27). TRIBAL FOOTBALL reported Gazzetta dello Sport said the new cash injection "will be further boosted" as Indonesian billionaire Erick Thohir finalizes his takeover of Inter. Thohir and Moratti "are close to reaching an agreement over the club's debt and the Indonesian is expected in Milan next week to complete his purchase of a majority controlling stake of the club" (TRIBAL FOOTBALL, 8/27).
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