SBD Global/August 27, 2013/Marketing and Sponsorship
Marketplace Roundup: Braun Presents F1 Driver Vettel As New Brand Ambassador
Published August 27, 2013
Procter & Gamble subsidiary Braun presented triple F1 world champion Sebastian Vettel as its new global ambassador for Braun's male power grooming range on Monday. The collaboration also marks the launch of the Braun global campaign "Hold on to your dreams" (Braun). ... German Hockey League (DEL) club Hamburg Freezers has extended its partnership with electronics company Philips for another four years. The deal, which will run until '17, includes ad space on the ice near the face-off circles, a 13-meter ad board and a projection on the ice during the player-intro show (Hamburg Freezers).
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