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SBD Global/August 26, 2013/Marketing and Sponsorship

After Year Of 'Damaging Media,' NRL Cronulla Gets $300K Shirt Sponsorship Deal

The National Rugby League Cronulla Sharks have "finally secured a jersey sponsor," despite the Australian Sports Anti-Doping Authority scandal, "salary-cap dramas, secret bank accounts and a year of damaging media," according to Phil Rothfield of the SUNDAY TELEGRAPH. The company One Solution will replace CSFC for Monday night’s "blockbuster with the Roosters." They have "bought the front of the jersey for the rest of the season." Not one sponsor "has left the club this year," and the new deal is worth about A$300,000 ($270,000). The Sharks’ new board of directors, under Chair and Ad Exec Damian Keogh, "has done an outstanding job." Membership is up 95%, merchandise is up 20% and all corporate areas "have sold out at the past three home games." Noyce said, "One Solution, like everyone else, has seen all the negative media comments. Yet they have confidence in the people in the club, the corporate governance and a new board with lots of enthusiasm and energy. The Shire is full of typical Australians who have backed this team to do well and we’ve stepped up in the community" (SUNDAY TELEGRAPH, 8/25).
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