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SBD Global/August 23, 2013/Media

ZDF Scores Top Ratings With Champions League Playoff Game Broadcast

German public broadcaster ZDF "has received Wednesday's top ratings with its broadcast of the Champions League playoff round matchup between FC Schalke and PAOK Saloniki," according to Sidney Schering of QUOTENMETER. A total of 5.94 million viewers tuned in to watch the 1-1 draw. The number translated into a 22.6% market share. In the target demographic 14-49, the game, which started at 8:45pm, attracted 1.53 million viewers and had a 15.8% share. The pregame coverage, which started at 8:15pm, was watched by 3.62 million viewers and obtained a 15.4% market share. In the target demographic, the pregame show "ZDF SPORTextra" was watched by 910,000 viewers and had a 10.6% share. Following the live game, the channel aired highlights of other games and attracted 3.28 million viewers. In the target demographic, the highlight show was watched by 900,000 viewers. The show, which started at 10:50pm, obtained market shares of 17.1% and 11.9%, respectively (QUOTENMETER, 8/22).
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