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SBD Global/August 23, 2013/Media
NBC's Jon Miller Says Network's First Premier League Broadcasts Better Than 'Anticipated'
Published August 23, 2013
PAINT THE TOWN: Ahead of NBC's first Premier League broadcasts, EPL CEO Richard Scudamore revealed his excitement about the league's deal with the network. Scudamore told SBD Global, "[It] is a fantastic opportunity for the league and our clubs to be showcased to sports fans in the U.S. NBC Sports has a fantastic track-record of delivering high quality programming and the marketing work they have already undertaken in the U.S., including Premier League club branded subway carriages, billboards in Times Square and much more, has us very excited about the exposure they will give to the league in the coming seasons." NBC's EPL promotions also included a comedic ad featuring actor Jason Sudeikis. Fans can expect this aggressive promotion and marketing to continue throughout the season. Miller: "We kind of challenged [our marketing and promotion groups] and said, 'Let’s do some things that are new and different and unorthodox and let’s get the word out,' and they clearly had a lot of fun with it. They have some other things planned as we go along through the season. I think these are some of the fun opportunities that the Premier League presents itself to."