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Marketing and Sponsorship

Marketplace Roundup: Beckham Poses In Underwear For New H&M Campaign

David Beckham "has stripped to his underwear for H&M once again, this time to promote the brand's autumn winter 2013 Bodywear collection." The images feature Beckham "posing in cotton loungewear and underwear from the collection in an old-style sports changing room." They are accompanied by a "behind the scenes" video of the photo shoot on the official H&M YouTube channel. H&M Redroom "created the campaign in house." The art director for the print campaign was Lee Swillingham, Josh Olins shot the photos and Clare Richardson was the stylist (CAMPAIGN LIVE, 8/22). ... Andy Murray has agreed to a sponsorship deal with technology company Fuse Science (Fuse). ... Team GB has announced a partnership with Oliver Brown to be the official supplier of formalwear to Team GB's delegation participating in the 2014 Sochi Olympics. Oliver Brown will provide more than 1,100 items of formalwear to Team GB (Team GB). ... League Two AFC Wimbledon announced a new partnership with South Korea noodle manufacturer Nongshim through the end of the season. Nongshim will also become the official sponsor of the new North Stand beginning with the Port Vale game on Jan. 24 (AFC Wimbledon). ... Second Bundesliga club FC Union Berlin has extended its partnership with car retailer Koch Automobile AG for another season. Koch Automobile, which has been a partner of the club since '99, increased its sponsorship involvement and is now a club top sponsor (Union Berlin). ... Wattbike announced a four-year agreement with the Royal Yachting Association to become the official supplier to the British Sailing team. The Wattbike will be used for training and testing during the next four-year competition cycle, which includes the 2016 Rio de Janeiro Olympics (Wattbike). ... The Int'l Cricket Council "has appointed Tobasgo Creative to a new two-year contract marking the 17th consecutive year the ICC has worked with the design agency." The account covers publications including the ICC Annual Report, ICC Playing Handbook and media guides in relation to ICC events (THE DRUM, 8/21).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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