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SBD Global/August 23, 2013/Marketing and Sponsorship

Marketplace Roundup: Beckham Poses In Underwear For New H&M Campaign

David Beckham "has stripped to his underwear for H&M once again, this time to promote the brand's autumn winter 2013 Bodywear collection." The images feature Beckham "posing in cotton loungewear and underwear from the collection in an old-style sports changing room." They are accompanied by a "behind the scenes" video of the photo shoot on the official H&M YouTube channel. H&M Redroom "created the campaign in house." The art director for the print campaign was Lee Swillingham, Josh Olins shot the photos and Clare Richardson was the stylist (CAMPAIGN LIVE, 8/22). ... Andy Murray has agreed to a sponsorship deal with technology company Fuse Science (Fuse). ... Team GB has announced a partnership with Oliver Brown to be the official supplier of formalwear to Team GB's delegation participating in the 2014 Sochi Olympics. Oliver Brown will provide more than 1,100 items of formalwear to Team GB (Team GB). ... League Two AFC Wimbledon announced a new partnership with South Korea noodle manufacturer Nongshim through the end of the season. Nongshim will also become the official sponsor of the new North Stand beginning with the Port Vale game on Jan. 24 (AFC Wimbledon). ... Second Bundesliga club FC Union Berlin has extended its partnership with car retailer Koch Automobile AG for another season. Koch Automobile, which has been a partner of the club since '99, increased its sponsorship involvement and is now a club top sponsor (Union Berlin). ... Wattbike announced a four-year agreement with the Royal Yachting Association to become the official supplier to the British Sailing team. The Wattbike will be used for training and testing during the next four-year competition cycle, which includes the 2016 Rio de Janeiro Olympics (Wattbike). ... The Int'l Cricket Council "has appointed Tobasgo Creative to a new two-year contract marking the 17th consecutive year the ICC has worked with the design agency." The account covers publications including the ICC Annual Report, ICC Playing Handbook and media guides in relation to ICC events (THE DRUM, 8/21).
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