Glazers To Sell 8 Million ManU Shares DGV Interested In Hosting '22 Ryder Cup Official Calls For Disbandment Of NLB ARD, ZDF Considering TdF Comeback Odey Rejects BSkyB Offer For German Sky Eibar, Spain Seeking Exposure, Business Emirates Airline Signs Deal With Benfica Belkin Cycling Partners With Dutch Lotto Football Conference, Vanarama Partner Marketplace Roundup
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
Upcoming Conferences and Events
SBD Global/August 23, 2013/Marketing and Sponsorship
Red Bull Marketing Plan Explored As Company Emphasizes Connection With Extreme Sports
Published August 23, 2013
WE WANT MORE! WE WANT MORE! Frankel added with "extreme sports now on a mainstream stage, Red Bull is stepping on the gas and pushing out more content than ever." Red Bull North America Managing Dir Werner Brell said, "Red Bull has become a global lifestyle brand." Red Bull was filming a made-for-TV BMX event on a very challenging course, and Frankel noted, "Whether it's a sporting event or one big ad, well, that's in the eye of the beholder." Brell said, "At the end of the day, if it's marketing, if it's advertising, if it's a TV series, the lines are blurred. To the consumer, he just wants to enjoy and be inspired by good content and that's our mantra" ("Real Sports," HBO, 8/20).