Hopp To Become Majority Owner Of TSG Parma Owner Confirms Takeover Of Club Allianz Arena Increases Capacity To 75K Munich City Council Approves New Arena Ecclestone Pushes For Engine Changes Women Making Sponsorship Gains Ligue 1 Says No To Goal-Line Technology Marketplace Roundup Hilfiger Teams Up With Rafael Nadal Coke To Sponsor Rugby World Cup 2015
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
SBD Global/August 23, 2013/Marketing and Sponsorship
Red Bull Marketing Plan Explored As Company Emphasizes Connection With Extreme Sports
Published August 23, 2013
WE WANT MORE! WE WANT MORE! Frankel added with "extreme sports now on a mainstream stage, Red Bull is stepping on the gas and pushing out more content than ever." Red Bull North America Managing Dir Werner Brell said, "Red Bull has become a global lifestyle brand." Red Bull was filming a made-for-TV BMX event on a very challenging course, and Frankel noted, "Whether it's a sporting event or one big ad, well, that's in the eye of the beholder." Brell said, "At the end of the day, if it's marketing, if it's advertising, if it's a TV series, the lines are blurred. To the consumer, he just wants to enjoy and be inspired by good content and that's our mantra" ("Real Sports," HBO, 8/20).