RTL To Tighten F1 Broadcasts In '15 DEL Sets New Attendance Record UEFA To Sell 46,000 CL Final Tickets Premiership Rugby Partners With Singha Toyota Signs Up For Olympic Sponsorship Paddy Results Show Power Of Marketing Sports.ru Partners With Euroleague Marketplace Roundup FPL Signs On As Sponsor Of Miami ePrix Qualcomm Joins Mercedes AMG Petronas
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
Upcoming Conferences and Events
SBD Global/August 23, 2013/Marketing and Sponsorship
Red Bull Marketing Plan Explored As Company Emphasizes Connection With Extreme Sports
Published August 23, 2013
WE WANT MORE! WE WANT MORE! Frankel added with "extreme sports now on a mainstream stage, Red Bull is stepping on the gas and pushing out more content than ever." Red Bull North America Managing Dir Werner Brell said, "Red Bull has become a global lifestyle brand." Red Bull was filming a made-for-TV BMX event on a very challenging course, and Frankel noted, "Whether it's a sporting event or one big ad, well, that's in the eye of the beholder." Brell said, "At the end of the day, if it's marketing, if it's advertising, if it's a TV series, the lines are blurred. To the consumer, he just wants to enjoy and be inspired by good content and that's our mantra" ("Real Sports," HBO, 8/20).