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SBD Global/August 23, 2013/Marketing and Sponsorship

Bundesliga Club Bayer Leverkusen Reportedly Signs New Shirt Sponsorship Deal With LG

Bundesliga club Bayer Leverkusen has reportedly found a new shirt sponsor. The club, which has been looking for a new shirt and main sponsor since the end of last season, has reportedly signed a deal with LG Electronics. The South Korea-based company reached a three-year deal with the club until the end of the '15-16 season. Sources revealed that the contract value will increase to €5M ($6.7M) during the final year. Neither Bayer Leverkusen nor LG officials confirmed the deal. In early August, LG made the club a shirt and main sponsorship offer. The company reportedly offered €4.1M ($5.5M) a year. However, the proposed offer was seemingly not high enough, and the two parties were unable to reach an agreement (SPONSORs).
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