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SBD Global/August 22, 2013/Events and Attractions
Competitor Group Adds Liverpool To Rock 'n' Roll Series, Eyes South American, Asian Market
Published August 22, 2013
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FAB FOUR CONNECTION: Keeping in line with the musical theme of the series -- live band performances along the route and a post-race concert -- Dickey said he plans to promote the city's Beatles history. "We have an Elvis thematic here in the States, particularly in Las Vegas," Dickey said. "I think a little Paul, George, Ringo and John thematic is going to have a nice impact on attracting American runners to come over to Liverpool." The Liverpool race route is set to start and finish at the city's lake front, with full course details to be released after the start of registration on Sept. 1. Competitor Group secured a three-year deal with the city of Liverpool for the event, and expects to draw around 10,000 runners.