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SBD Global/August 20, 2013/Media

ARD, Eurosport Score High Ratings With 2013 IAAF World Championships Broadcast

German public broadcaster ARD "has recorded high ratings for its broadcast of the final day of the 2013 IAAF World Championships," according to Alexander Krei of DWDL. A total of 3.11 million tuned in on Sunday afternoon to watch the live broadcast. The number translated into a market share of 20.9%. In the target demographic 14-49, ARD's broadcast obtained a 13.5% share. Pan-European broadcaster Eurosport also received "convincing" ratings for its world championships coverage. The channel attracted 520,000 viewers and had a 3.5% market share. In the target demographic, Eurosport obtained a 3.2% share. In addition, ARD set a new season ratings record for its broadcast of the German Touring Car Championship (DTM) race at the Nürburgring. A total of 1.72 million viewers tuned in at lunchtime. The market share reached 12.4% (DWDL, 8/19).
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