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SBD Global/August 20, 2013/Media

Perform Study Shows More Football Fans Accessing Content On Mobile Devices

Digital sports media group Perform's sports division Goal's new data indicates that "football fans are increasingly using mobile devices to engage with video content, news sites and betting services," according to Arif Durrani of MEDIA WEEK. Football fans in Great Britain "are found to spend an average of 2 hours per week" watching sport content via an Internet-enabled mobile device, and 1.6 hours per week "reading sports related content on a smartphone or tablet." As a "growing number of football stadiums get Wi-Fi connected, Goal’s data (taken from the Global Sports Media Consumption Report 2013, produced in conjunction with Kantar Media Sport and TV Sports Markets) shows that 27% of football fans in Great Britain follow the sport on a mobile device" and that of those who attend live matches, 39% of them use a mobile "in the build up to, during or after a game." The types of content accessed by football fans on mobiles "includes reading team news, watching video previews or commenting on a match via social networks." Some 40% follow live scores or text commentary of other events via a website or app. Goal also revealed that "23% of football fans who use a mobile on match day do so to place a bet via a website or app" (MEDIA WEEK, 8/16).
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