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SBD Global/August 19, 2013/Marketing and Sponsorship

Marketplace Roundup: West Ham United Names Lycamobile Official Partner

EPL side West Ham United has named Lycamobile its official mobile partner (West Ham). ... Basketball Australia has announced a multi-year sponsorship deal with recreational vehicle manufacturer Jayco that will see it sponsor the entire women's basketball team program (Basketball Australia). ... Wilson Security has agreed to a new multi-year sponsorship with V8 Supercars, which includes the naming rights for the 2013 Wilson Security Sandown 500 (V8 Supercars). ... U.K. health and nutrition company Holland & Barrett announced a two-year extension of its sponsorship with Premiership rugby side Leicester Tigers, which began in '10 (Leicester Tigers).

IN GERMANY: Bundesliga club Borussia Dortmund has signed a new sponsorship deal with IT and communication company Huawei. The company will become a champion partner of the club. Details of the partnership, which was brokered by sports marketing agency SPORTFIVE, will be revealed at a press conference on Sept. 12 (Borussia Dortmund). ... Bundesliga club FC Nuremberg has extended its existing partnership with electronics company Grundig. In addition to various marketing opportunities and TV ads, the partnership includes a stadium VIP suite. The deal will run until the '16-17 season. Grundig is also the club's stadium naming rights partner since '13. The exclusive partnership was brokered by SPORTFIVE (FC Nuremberg). ... Second Bundesliga club FSV Frankfurt has increased its existing partnership with beverage company Hassia Mineralquellen. The company will take over the complete distribution of non-alcoholic beverages at the Frankfurt Volksbank stadium (FSV Frankfurt). ... Basketball Bundesliga (BBL) club MHP Riesen Ludwigsburg has signed a new kit supply deal with Chinese sportswear company Peak. The company will provide the club for the next five years with jerseys, shorts, shooting shirts, training suits, shoes and casual teamwear (MHP Riesen Ludwigsburg).
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