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SBD Global/August 16, 2013/Media
England-Scotland Friendly Draws More Than 9 Million On ITV; Germany Game Top On ZDF
Published August 16, 2013
GERMANY: QUOTENMETER's Manuel Nunez Sanchez reported "an average of more than 9 million viewers watched the int'l friendly between Germany and Paraguay on late Wednesday evening on ZDF." The pregame coverage, which started at 8:25pm, attracted 5.77 million viewers. The number translated into a market share of 25.7%. In the target demographic 14-49, ZDF obtained a 21.5% share. The actual game, which started at 8:45pm, attracted 9.27 million viewers. The number equaled a 34.3% market share. In the target demographic, the 3-3 draw was watched by 2.9 million viewers and had a 28.9% share. Following the game, ZDF showed highlights of other int'l friendlies starting at 11:05pm. The highlights attracted 4.65 million viewers and had a 27.5% market share. In the target demographic, the show obtained a 21.9% share (QUOTENMETER, 8/15).