British Pubs Turn Away From Live Sports Scottish Football Viewing Figures Double Daimler Chair Criticizes Bernie Ecclestone Real Hits Back At DFB Over Logo Dispute Telekom Cup Records Top Ratings On Sat.1 Dyke Says FA Too Male, White Content Marketing Key To Aon, ManU Deal Swimming Records To Stand Despite Defect NFL Jets Owner Optimistic On Growth In U.K. ManU Preseason Tour Proving Lucrative
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
Upcoming Conferences and Events
SBD Global/August 16, 2013/Media
England-Scotland Friendly Draws More Than 9 Million On ITV; Germany Game Top On ZDF
Published August 16, 2013
GERMANY: QUOTENMETER's Manuel Nunez Sanchez reported "an average of more than 9 million viewers watched the int'l friendly between Germany and Paraguay on late Wednesday evening on ZDF." The pregame coverage, which started at 8:25pm, attracted 5.77 million viewers. The number translated into a market share of 25.7%. In the target demographic 14-49, ZDF obtained a 21.5% share. The actual game, which started at 8:45pm, attracted 9.27 million viewers. The number equaled a 34.3% market share. In the target demographic, the 3-3 draw was watched by 2.9 million viewers and had a 28.9% share. Following the game, ZDF showed highlights of other int'l friendlies starting at 11:05pm. The highlights attracted 4.65 million viewers and had a 27.5% market share. In the target demographic, the show obtained a 21.9% share (QUOTENMETER, 8/15).