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SBD Global/August 16, 2013/Marketing and Sponsorship

Tottenham Supporters Annoyed With Red Logo Of Shirt Sponsor Insurance Firm AIA

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EPL Tottenham fans have taken to social media sites to criticize the color of AIA's logo, "after the club announced the insurance firm will sponsor this season's cup shirts" according to Tom Dutton of the London EVENING STANDARD. The deal "will see the company's red insignia stand in for Spurs' Premier League sponsor Hewlett Packard in every one of their Europa League, FA Cup and Capital One Cup exploits next term." Early responses suggest that "the shirt has gone down badly with supporters." AIA's partnership with the north Londoners "represents the end of a three-year relationship with Investec," which has sponsored the cup shirt since '10 (EVENING STANDARD, 8/15).

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