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SBD Global/August 15, 2013/Marketing and Sponsorship

Bundesliga Side FC Nuremberg To Lose Title Sponsor NKD At The End Of The '13-14 Season

Discount clothing chain NKD "will cancel its title sponsorship deal with Bundesliga side FC Nuremberg in June," according to the BR. In addition, NKD announced that "it will cut almost 100 positions at its headquarters and close unprofitable stores." The cancelation of the sponsorship deal "is part of the company's cost-cutting measurements." The contract between NKD and Nuremberg "was supposed to run for four years, but it will now be terminated after only two seasons" (BR, 8/13).
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