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SBD Global/August 14, 2013/Media

FIFA Expands Social Media Presence With Launch Of Three World Cup Facebook Pages

FIFA has launched three new Facebook pages. The new Facebook pages are: 2014 FIFA World Cup Brazil -- covering all the build-up to, and action during, the 2014 World Cup; FIFA World Cup -- charting the history of the competition from 1930-2010, showcasing FIFA's multimedia archive and enabling fans to share their World Cup memories; and FIFA -- focusing on the whole of FIFA's work around the globe, from football development, Football for Health and corporate social responsibility projects to behind-the-scenes images, videos, and fan engagement opportunities at events such as the FIFA Ballon D'Or. FIFA Dir of Communications & Public Affairs Walter De Gregorio said, "More than 4.5 million football fans have been actively engaging with us in six different languages." During June and the FIFA Confederations Cup, 30 million users in 30 days visited, and the first competition-specific Facebook page, as well as the page for the official FIFA World Cup mascot, Fuleco, were launched (FIFA).

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