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SBD Global/August 14, 2013/Marketing and Sponsorship

Puma Uses Former Arsenal Player Thierry Henry To Launch Virtual Football Community

Puma has "launched a virtual football community that allows fans to engage with football stars including Thierry Henry, Cesc Fàbregas and Sergio Agüero," according to Matthew Chapman of MARKETING MAGAZINE. The Puma Football Club platform "will include star challenges offering fans a chance to win prizes including signed boots and product discounts." Former Arsenal player Henry will host a star challenge that invites people to propose "creative suggestions" for players to carry out on and off the pitch, with the most innovative ideas winning prizes. Additional engagement "will be driven via Puma brand ambassadors," including Marco Reus and Gianluigi Buffon, re-tweeting fans (MARKETING MAGAZINE, 8/12).
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