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SBD Global/August 14, 2013/Marketing and Sponsorship

London Irish Rugby Club, Pump Technology Renew Sponsorship Deal Until 2018

London Irish Rugby Club and Pump Technology have renewed their sponsorship, which will see the Aldermaston-based business and Aviva Premiership club working together until the end of the '17-18 season. The deal between the two organizations is the longest of any sponsorship deal by a club in the Aviva Premiership. The five-year sponsorship deal kicks off at the start of the '13-14 season. The Pump Technology logo moves from the London Irish playing shorts and will now appear on the back of the first team playing jersey for all Aviva Premiership, LV=Cup and Amlin Challenge Cup matches. The deal also sees the inauguration of "Poo Corner" in the North-West segment of Madejski Stadium where, in addition to a branding presence, Pump will focus its community initiatives (London Irish).
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