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SBD Global/August 13, 2013/Media
Usain Bolt's 100m Title Attracts Strong World Championships Ratings In Germany, U.K.
Published August 13, 2013
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U.K. NUMBERS: In London, Mark Sweney reported Bolt's "rain-drenched win" in the 100m final attracted a peak audience of 4.6 million on Sunday night. BBC1's coverage of the final "attracted an average audience of about 4.3 million" at 6:50pm. The Sunday afternoon session of the World Championships "managed an average of 2.9 million viewers and a 20.8% share of the audience" from 3:30-7:05pm. On Saturday, "about 2.8 million viewers tuned in at just after 4pm to see" Mo Farah win a closely fought World Championship 10,000m title against Ibrahim Jeilan (GUARDIAN, 8/12).
BUNDESLIGA: DWDL's Alexander Krei reported German pay-TV channel Sky "received high ratings for its broadcast of Sunday's Bundesliga games." The match between Mainz and Stuttgart, which Mainz won 3-2, attracted an average of 440,000 viewers and had a 4.1% market share. The second game between Schalke and Hamburg, which ended in a 3-3 draw, was watched by 630,000 viewers and obtained a 6.3% share (DWDL, 8/12).