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SBD Global/August 13, 2013/Media
News Corporation Buys Online Football Rights In Japan, Vietnam, Indonesia
Published August 13, 2013
THE 'SWEET' SPOT: MEDIAWEEK's Chloe Smith reported News Corp. "has also won the digital rights" for the Bundesliga, Ligue 1, Serie A, Brasileiro and Major League Soccer for the next two seasons. Thomson said the digital delivery of European football in Asia is "the sweetest of sweet spots" due to the growing globalization and digitalization trends. News Corp. "worked with the Premier League directly to secure the digital rights for the Premier League in Vietnam." It "also worked directly with Bundesliga to secure rights for the German football league in each of the three countries." Sports media rights specialist MP & Silva "brokered the rights for the Premier League for Indonesia and Japan and for all the other leagues in all three countries" (MEDIAWEEK, 8/12).