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Marketing and Sponsorship

Premier League Aston Villa Announces Three-Year Partnership With Carlsberg Brewery

Premier League side Aston Villa has announced a partnership with Carlsberg brewery, the official beer of the Premier League. The sponsorship will run for three seasons starting with the '13-14 campaign, securing pouring rights for Carlsberg and Carlsberg UK's beer and beverage portfolio at Villa Park. The partnership features a brand presence for Carlsberg in all bars, suites and exec areas located around the stadium. Carlsberg also secured branding on Villa Park's LED screens and media interview boards and access to hospital and match tickets for promotional activity (Aston Villa).

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