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SBD Global/August 13, 2013/Marketing and Sponsorship

England Cricket Team Apologizes Following Player's Criticism Of ECB Car Supplier

England's national cricket team, "chasing a retraction over Channel 9’s cheat allegations, have issued an apology themselves over one of their players upsetting a sponsor," according to Charles Sale of the London DAILY MAIL. England cricketer Alex Hales annoyed England and Wales Cricket Board car supplier Jaguar by "complaining on Twitter about the late delivery of his car -- claiming it was months overdue -- while on international duty in the United Arab Emirates." Hales' Jaguar was "supplied through a county deal rather than the ECB sponsorship but his criticism of Jaguar when on an England tour led to him being disciplined" and ECB Managing Dir Hugh Morris apologizing to the car company. Meanwhile, women's cricket has "found a backer for the England women's team involved in the other Ashes series." The deal with Kia Motors "will be announced this week" (DAILY MAIL, 8/11).
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