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SBD Global/August 12, 2013/Media
ARD Sets New Ratings Record With Bundesliga Opener; ZDF Scores With 'Sportstudio' Show
Published August 12, 2013
50TH ANNIVERSARY: QUOTENMETER's Daniel Sallhoff reported German public broadcaster ZDF "has attracted high numbers for the anniversary show of 'das aktuelle sportstudio,'" which celebrated its 50th birthday. The show, which aired at 10pm on Saturday night, was watched by 2.75 million viewers. The number translated into a 15.7% market share. In the target demographic, the program obtained an 11.2% share. ARD's Bundesliga "Sportschau" program attracted 4.25 million viewers. The show, which started at 6:30pm, had a 26.7% market share and a 18.6% share in the target demographic. In addition, ARD attracted up to 1.48 million viewers for its broadcast of the 2013 IAAF World Championships in Moscow. The number translated into a 15.6% share (QUOTENMETER, 8/11).