Media Notes: First Episode Of Clare Balding Show On BT Draws Average Of 1,200 Viewers

Sports broadcaster Clare Balding "may have won a legion of fans for her highly praised BBCTV performances during the London Olympics and Paralympic Games, but she still has some way to go to work the same magic for BT, with an average of around just 1,000 viewers tuning in to watch her first show" (London GUARDIAN, 8/9). ... German pay-TV channel Sky introduced "subtitles during its Bundesliga broadcasts for hearing-impaired viewers." The new service "is available to HD and standard-definition subscribers and can be accessed via teletext site 149" (QUOTENMETER, 8/9). ... BeIN Sport's live English-language play-by-play, including Spain's La Liga, Italy's Serie A and France's Ligue 1, will be available to SiriusXM subscribers throughout the U.S. on SiriusXM (Sirius).