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SBD Global/August 12, 2013/Marketing and Sponsorship

Premier League Side Crystal Palace To Rename Selhurst Park 12Bet Stadium

Premier League club Crystal Palace is ready to rename its ground the 12Bet Stadium this season, according to Graeme Yorke of the London DAILY MAIL. Crystal Palace has "brokered a deal to sell the rights to the famous Selhurst Park" -- synonymous with the Eagles since '24. Co-owner Steve Parish "is behind the plan," which is a similar move to when league rival Newcastle United changed St. James' Park to the Sports Direct Arena. The added income "will help Ian Holloway's side in trying to stay in the top flight" (DAILY MAIL, 8/9). In Croydon, Andrew Bloss reported the deal "has not been finalised yet" (CROYDON GUARDIAN, 8/9).
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