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SBD Global/August 12, 2013/Marketing and Sponsorship

Super League Rugby Side Bradford Bulls Sign Deal With U.K. Trade Exchange Bartercard

English Super League Bradford Bulls Owner Omar Khan Thursday night "hailed a major sponsorship deal with Bartercard that will secure the club’s future for 'the next few years,'" according to Ross Heppenstall of the Bradford TELEGRAPH & ARGUS. Bartercard, the U.K.’s largest business-to-business trade exchange, "will become an official partner in a tie-up that will give the Bulls a significant 'six-figure sum' in each of the next three years." The deal "will see the Rooley Lane Terrace at Odsal renamed the Bartercard Terrace, while the new investors’ name will also feature on the first team’s home and away shirt" (TELEGRAPH & ARGUS, 8/9).
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