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SBD Global/August 9, 2013/Media

Media Notes: Unipublic To Offer Cycling Fans App To Follow Vuelta A España

Unipublic, the company that organizes the Vuelta a España, will launch an official "La Vuelta" app that will "be available on iPhone, iPad and Android devices starting on Aug. 21." Unipublic is producing the app with partner and marketing specialist Invermedia Advertising. There "will be two versions: a free version for all three devices and a paid version (available for the iPhone and iPad)." As in '12, the app will offer the possibility of following the race live as well as the option to listen to "Radio Vuelta" (AS, 8/8). ... India cricket captain Mahendra Singh Dhoni "will promote English Premier League football for the sports channel which beams the games live across the country." Dhoni "will serve as 'brand ambassador' for the Star Sports channel, which said in a statement it plans to launch Hindi-language commentary for the first time for over 100 EPL games this season" (AFP, 8/8).
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