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Marketing and Sponsorship

Marketplace Roundup: Handball Bundesliga HSG Wetzlar Signs Deal With Printing Company

Handball Bundesliga club HSG Wetzlar has signed a long-term partnership with printing company Druckerei E. Sauerland. The company will become the exclusive printing partner and co-sponsor of the club for the next five years. Druckerei E. Sauerland's logo will be featured on the first team jerseys (HSG Wetzlar). ... The Indian Badminton League has announced Vodafone as its title sponsor. The inaugural edition of the IBL, for which the players' auction was held last month, "will be played across six different venues" from Wednesday until Aug. 31 (PTI, 8/8). ... Bulgaria's top league clubs "have joined together to protest to the government about a sponsorship agreement about to be signed between rival club Levski Sofia and Russian energy giant Gazprom." It is a remarkable move by the clubs which all sell their own sponsorships, but feel that they "have been excluded from sponsorship money they should be sharing" (INSIDE WORLD FOOTBALL, 8/8). ... The Dominican Republic Ministry of Tourism announced a new sponsorship with the MLB N.Y. Yankees, signing on as the official travel destination for the club for '13. The deal includes in-stadium signage, a print advertisement in Yankees Magazine and Yankees Magazine en Español and hospitality (Dominican Ministry of Tourism).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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