SBD Global/August 9, 2013/Marketing and Sponsorship
Bundesliga Club Bayer Leverkusen Acquires Temporary Shirt Sponsorship Deal With DKMS
Bundesliga club Bayer Leverkusen, which is still searching for a new long-term shirt sponsor, will open the new Bundesliga season against SC Freiburg on Saturday with the logo of the DKMS (German Bone Marrow Donor Registry) on the first team shirts. The first two matchdays of the new campaign will see Bayer Leverkusen provide a platform for the DKMS campaign on the search for and identification of stem cell donors for people with leukemia and other diseases affecting the formation of blood. In addition to shirt sponsorship, DKMS will also be visible on camera carpets, videos, TV ads on the video walls at the BayArena, in club publications, on the Internet and social media platforms (Bayer Leverkusen).
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