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SBD Global/August 6, 2013/Media
First Round DFB Pokal Games Broadcasts Result In Top Ratings For ARD, Sky
Published August 6, 2013
SKY HIGH: QUOTENMETER's Sidney Schering reported German pay-TV channel Sky recorded top ratings with its live broadcast of the first round DFB Pokal game between Sandhausen and Nuremberg. The game attracted 220,000 viewers during regulation, which translated into a market share of 0.9%. In the target demographic, the game, which started at 8:25pm, was watched by 90,000 viewers and had a 0.9% share. During extra time, the viewership increased to 280,000 viewers and 130,000 viewers in the target demographic. The numbers equaled a market share of 1.3% and 1.9%, respectively. When the game entered a penalty shootout at 11pm, the matchup attracted even more viewers. A total of 370,000 viewers tuned in, which resulted in a 2% market share. In the target demographic, Sandhausen's 4-3 win after penalties attracted 230,000 viewers and had a 3% share (QUOTENMETER, 8/5).