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SBD Global/August 5, 2013/Media

New Sports Channel BT Sport Peaks With 200,000 Viewers On Launch

BT Sport "peaked with 207,500 (1.21%) viewers on its opening night" as sports fans tuned in to see Bayern Munich versus Man City, according to Peter White of BROADCAST NOW. The peak "was reached during the five minutes from 7:35pm, just after the friendly kicked off on BT Sport 1." The channel "started at 6pm with a special live show, which averaged 91,900 (0.64%) viewers, followed by the game, which averaged 136,100 (0.79%)." BT Sport 2 "averaged 18,000 (0.28%) for its coverage of the JP Morgan Asset Management rugby 7s" (BROADCAST NOW, 8/2). 
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