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SBD Global/August 5, 2013/Marketing and Sponsorship

Nike Extends Apparel Sponsorship Deal With All India Football Federation Until 2017

Nike unveils new home and away kits of the India national football team.
Nike "has extended its apparel sponsorship deal with the All India Football Federation" until '17, according to Mark Baber of INSIDE WORLD FOOTBALL. The new sponsorship deal means Nike "will continue to provide AIFF team kits across all age groups in India." A new kit "will debut as the national team plays Tajikistan" on Aug. 14 (INSIDE WORLD FOOTBALL, 8/2). IBNS reported Nike "released the new home and away kits" for the India national football team. The new jersey, designed with contrasting blue stripes, boasts of advanced technology enhancements and "is made with 100 percent recycled polyester" (IBNS, 8/1).
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