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Marketing and Sponsorship

Marketplace Roundup: Liverpool Kit Supplier Warrior Uses Banned Phrase On Website

Liverpool's kit supplier Warrior Sports "has fallen foul of the club's new guidelines on unacceptable language by telling customers to 'man up' on its website." "Man up" is one of several phrases the Anfield club "deems unacceptable on a list issued to members of staff" as part of a wider education program aimed at combating discrimination (London GUARDIAN, 8/1). ... Independent men’s singles shuttler Mohd Arif Abdul Latif has "signed a sponsorship deal with badminton equipment company Fleet" (THE STAR, 8/1). ... Supporters Direct "has extended its partnership deal" with League Two side Exeter City FC for the '13-14 season (FC BUSINESS, 7/31). ... The English Table Tennis Association has announced a new four-year deal with equipment manufactures Butterfly to provide clothing to England teams at senior, junior and cadet level. The deal is worth more than £100,000 ($152,000) over the next four years and covers most major events, including World and European Championships and Home Internationals (ETTA). ... League Championship Sheffield Wednesday has announced global software development company WANdisco as the club's new home shirt sponsors. WANdisco's logo "will replace that of previous home shirt sponsor Gilder Honda" for the '13-14 season (EUROSPORT, 8/1).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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