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SBD Global/August 2, 2013/Marketing and Sponsorship

Premier League Fulham FC Signs Sponsorship Deal With IT Company Brother UK

Information, communications and technology brand Brother UK has agreed to a deal to become Fulham FC’s official technology partner for the '13-14 Premier League season. The partnership sees the U.K. subsidiary of the worldwide company join on a year-long contract, with a view to a possible three-year deal. As the club’s official technology partner, Brother UK has secured a variety of marketing and advertising rights around Fulham FC. In addition, Brother UK will dedicate a wealth of resources to the club’s charity arm, the Fulham FC Foundation, including its Schools Enterprise Programmes (Fulham FC). In Manchester, Shelina Begum reported the firm "will also provide the club with technology and communications products and services across the club’s Craven Cottage stadium and Motspur Park training ground" (MANCHESTER EVENING NEWS, 8/1).
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