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SBD Global/August 1, 2013/Marketing and Sponsorship

Football DataCo Selects PERFORM In Data Deal With Football League, SPFL

Digital sports media group PERFORM has been appointed by Football DataCo as its official and exclusive supplier of live data to the betting sector in a three-year deal. Football DataCo markets and commercializes official match data for the Premier League, the Football League and the Scottish Professional Football League (SPFL). The deal marks the first time a company has been specifically appointed to collect and distribute live data feeds tailored for bookmakers. PERFORM’s official data collectors will attend over 3,000 matches starting from the 2013-14 season and will have access to Wi-Fi across the grounds to ensure data is quickly relayed to customers (PERFORM).
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