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Scottish Professional Football League To Be Shown In India; BT Sport Pledges Success
Published July 31, 2013
CHANGING THE CULTURE: In Edinburgh, Stephen Halliday reported Scottish football "has proved to be something of a graveyard for broadcasters in recent seasons." However, BT Sport is "confident they will become a sustainable and successful presence." Having taken over the ESPN portion of the current Scottish football TV contract, which in conjunction with Sky Sports is due to run until the summer of '17, BT Sport "will herald the launch of the new-look SPFL season with live coverage of Friday night’s Premiership opener between Partick Thistle and Dundee United at Firhill." It will be the first of 40 live games on BT Sport, 30 of them from the top flight and the remaining 10 featuring Rangers. BT Retail CEO Marc Watson said, "The difference between us and previous broadcasters who have covered Scottish football is that we are a huge business. We have a market capitalization of £26 billion. We are not easy to push out of the market. We are the biggest fixed telephone line and broadband company in the country. That is something Setanta and the other broadcasters, such as ITV Sport in the past, could not provide" (SCOTSMAN, 7/30).