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SBD Global/July 31, 2013/Media

ManU Tests Pay-Per-View System By Showing Friendly Against Swedish Club On Website

ManU "is to test the strength of its global fan base by screening a preseason friendly on its club website and charging a one-off pay-per-view fee," according to Blitz & Davies of the FINANCIAL TIMES. The club’s friendly against AIK Fotboll in Stockholm on Tuesday "will be available for viewing live on any Internet device." The club is charging £5.95, or a comparable amount in euros or U.S. dollars. ManU "has repeatedly claimed it has 659m global followers." A spokesperson said that "the screening was a trial to test the technology and demand." Friendly matches "offer the club a one-off opportunity to generate extra income, and the Stockholm game gives United the chance to gauge how well it can monetise future friendlies." Host broadcaster Viasat "retains the rights for the game in Sweden," but ManU has the rights for the rest of the world (FT, 7/30).
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