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SBD Global/July 31, 2013/Marketing and Sponsorship

Marketplace Roundup: Barcelona, Clothing Brand Fashion Box Sign Sponsorship Agreement

Barcelona has signed a deal with Italian clothing brand Fashion Box, which boasts denim clothing lines under the names of Replay, Replay & Sons, We Are Replay and Red Seal, as the official sponsor of clothing and footwear for the first team and the rest of Barcelona's staff. The agreement is for four years. Replay will create a “smart casual” line for the first team. Fashion Box Dir General Matteo Sinigaglia said, "Barça are not just a partner for us, they are also a great source of inspiration" (Barcelona). ... Premiership Rugby announced that train service Heathrow Express has become a partner of the London Double Header (Premiership Rugby). ... EPL Newcastle United has announced a partnership with newly-launched global online gaming brand 138.com to become the club's official global gaming and betting partner. As an official partner, 138.com’s logo "will feature across all media channels including sponsorship of the club’s official website." In-stadium betting services "will also be provided by 138.com at St. James’ Park" (SOCCEREX, 7/30).
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