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SBD Global/July 30, 2013/Media

Women's Euro Final With Top Ratings On ARD, Eurosport; Sky Scores With 2nd Bundesliga, F1

German public broadcaster ARD "has attracted close to 9 million viewers to its broadcast of the UEFA Women's Euro 2013 final between Germany and Norway," according to Alexander Krei of the DWDL. In addition, pan-European sports channel Eurosport, which also aired the final, attracted 540,000 viewers. The game, which started at 3:11pm on Sunday, obtained a 2.8% market share. In the target demographic 14-49, Germany's 1-0 victory had a 1.8% share. Following the final, Eurosport showed the FINA World Championships from Barcelona. The aquatics competition was watched by 230,000 viewers and received a 1.1% market share (DWDL, 7/29).

SECOND BUNDESLIGA: German pay-TV channel Sky attracted 330,000 viewers to its broadcast of the 2nd Bundesliga game between Cologne and Dusseldorf on Sunday afternoon. The game, which aired at the same time as the Women's Euro final, recorded a 1.8% market share. In the target demographic, the 1-1 draw obtained a 3.2% share (DWDL, 7/29).

F1 BUDAPEST: Sky also "almost set a new ratings record" with its broadcast of the Hungarian F1 Grand Prix. A total of 490,000 viewers tuned in to watch Mercedes driver Lewis Hamilton win the 10th race of the season at the Hungaroring. German free-to-air TV channel RTL attracted 5.58 million viewers to its broadcast of the race. In the target demographic, Sky "reached a great 3.9% market share" (DWDL, 7/29).
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