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SBD Global/July 30, 2013/Media
Women's Euro Final With Top Ratings On ARD, Eurosport; Sky Scores With 2nd Bundesliga, F1
Published July 30, 2013
SECOND BUNDESLIGA: German pay-TV channel Sky attracted 330,000 viewers to its broadcast of the 2nd Bundesliga game between Cologne and Dusseldorf on Sunday afternoon. The game, which aired at the same time as the Women's Euro final, recorded a 1.8% market share. In the target demographic, the 1-1 draw obtained a 3.2% share (DWDL, 7/29).
F1 BUDAPEST: Sky also "almost set a new ratings record" with its broadcast of the Hungarian F1 Grand Prix. A total of 490,000 viewers tuned in to watch Mercedes driver Lewis Hamilton win the 10th race of the season at the Hungaroring. German free-to-air TV channel RTL attracted 5.58 million viewers to its broadcast of the race. In the target demographic, Sky "reached a great 3.9% market share" (DWDL, 7/29).