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SBD Global/July 30, 2013/Marketing and Sponsorship

Marketplace Roundup: Bundesliga FSV Mainz Extends Coca-Cola Sponsorship Through '16

Bundesliga club FSV Mainz has extended its sponsorship deal with Coca-Cola for another three years until '16. The company retains its distribution rights for non-alcoholic beverages at the Coface Arena. Coca-Cola will also receive several maketing opportunities at the stadium and club facilities (FSV Mainz). ... Bundesliga club Hertha BSC Berlin has extended its exclusive partnership with car brand Audi for another three years until '16. The deal provides Audi with ad space in camera view as well as various other marketing opportunities. Audi has been a partner of the club since '06 (Hertha BSC). ... The Football Conference, which governs fifth- and sixth-tier football leagues in England and Wales, confirmed it has reached a deal with online payment company Skrill to be its new title sponsor. The three-year agreement will see the divisions named the Skrill Conference Premier, the Skrill Conference North and the Skrill Conference South in a deal 'comparable' to previous sponsorships (HALIFAX COURIER, 7/27). ... Volvo on Monday extended its support of the Super Rugby New South Wales Waratahs. It will become the team's principal sponsor starting next season. Formerly the Waratahs' sleeve sponsor the past two years, Volvo will "assume prime position on the front of the Waratahs sky blue jersey for the 2014 season and beyond" (THE AUTO CHANNEL, 7/29).
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